How To Stand Out On LinkedIn

Shazamme System User • November 12, 2025

How to Optimise Your LinkedIn Profile and Get Noticed for the Right Roles.

Why It Matters

Your LinkedIn profile isn’t just an online CV, it’s your personal brand, portfolio and networking hub rolled into one.

In marketing and digital, hiring managers and recruiters spend more time searching LinkedIn than job boards and as a piblic platform, it's prime for AI sourcing tools. A strong, keyword-rich profile can help you appear in those searches and open doors you didn’t even know existed.


Build a Profile That Works Hard for You

Start with a headline that sells, not tells
Your headline is prime real estate. Go beyond your job title include your specialisms and strengths.
Example: “Digital Marketing Manager | Paid Media | SEO | Content Strategy | Brand Growth.”


Choose a professional, recent, approachable photo
Profiles with photos get up to
21x more views and 9x more connection requests (LinkedIn data). Choose a clear, friendly headshot with good lighting, not a cropped wedding photo.


Use your ‘About’ section to tell your story
Think of it as your elevator pitch. Highlight what you do, what drives you, and the results you deliver. For marketers, it’s your chance to showcase your voice and personality so ditch the corporate jargon.


Turn your experience into impact
Under each role, go beyond duties. Use results and achievements:

  • “Delivered 3x ROI on paid campaigns.”
  • “Led rebrand increasing engagement by 40%.”

 It’s about outcomes, not output. And if you're confident enough to post it on a public platform, it reassures recruiters that it's true!


List your key skills and tools
Recruiters search by keywords, so make sure yours reflect your strengths. Include marketing tools (HubSpot, GA4, Salesforce, Adobe Creative Suite) and channels (PPC, SEO, CRM, content, social).


Engage with your network
Visibility matters. Like, comment and share thoughtfully. A single post about a campaign, event or insight can spark meaningful connections and make you more memorable to future employers.


Common Mistakes to Avoid

  • Letting your profile gather dust, update it regularly!
  • Copy-pasting your CV word for word (LinkedIn is more free flowing and conversational).
  • Leaving your “About” section blank. That’s like showing up to an interview and saying nothing.


Bonus Tip: Use Your Recruiter

We look at hundreds of profiles every week. We know what stands out and what gets skipped. Before you hit “save,” ask us to review your LinkedIn. We’ll help you refine your profile, highlight your skills and position you to attract the right opportunities.


Final Thought

Your LinkedIn profile is your digital handshake, make it confident, clear and true to you.


Book a LinkedIn profile review

This is a subtitle for your new post

Salary Scales
By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
Hand placing wooden block on staircase with upward arrow, rocket, and target.
By Holly Wilkinson November 12, 2025
Why It Matters Rejection hurts and there’s no getting around that. You put time, energy and hope into an opportunity, only to hear “we’ve decided to move forward with another candidate.” But in a competitive market, where marketing and digital roles attract hundreds of applications , rejection isn’t a reflection of failure, it’s feedback, redirection and part of the process. The truth? It’s not about how many no’s you get. It’s about how you respond to them because that’s what shapes your next “yes.” How to Handle Rejection and Move Forward Ask for feedback Don’t be afraid to ask why you weren’t selected. Sometimes it’s about fit, team dynamics or timing ,not your ability. Constructive feedback gives you clarity and helps you improve how you present yourself next time. If you’ve worked with us, we’ll always ask on your behalf and be honest about what we hear. Don’t take it personally It’s easy to think, “What did I do wrong?” But remember, recruitment is often about nuances, one candidate might have slightly more experience with a tool, or a particular cultural fit. It’s rarely black and white. Reframe rejection as redirection Every “no” gets you closer to the right opportunity. Think of it as refining your path rather than blocking it. Many of the candidates we’ve placed in career-defining roles started with a rejection or two but each one helped them refine their story, focus their search and prepare better for the next. Keep your momentum The hardest part after rejection is not losing motivation. Take a day to reset, then get back into action. Keep learning, keep applying, keep connecting. Every interview builds experience and confidence and you never know when the right door will open. Zoom out — one role doesn’t define your career Your career is a long game. You’ll have highs, lows and everything in between. What matters is consistency, curiosity and resilience. Marketing and digital are fast-evolving industries, those who stay adaptable and open always bounce back faster. Employer Perspective Hiring managers often make decisions between two or three excellent candidates. Missing out doesn’t mean you weren’t good, it means someone else was a slightly better match for that brief, at that time. And here’s the thing: we’ve seen candidates who were runners-up get called back six months later when the perfect opportunity arises. A “no” today can still be a “not yet.” Final Thought Rejection isn’t the end of your story, it’s just another chapter. The next opportunity might be the one that changes everything. If you’ve had a setback, talk to us. We’ll help you review feedback, strengthen your approach and get you in front of the roles where you’ll genuinely thrive. Talk to us about your next move
Teal sky gradient over a light orange desert landscape.
By Holly Wilkinson November 12, 2025
How to Stay Positive During Your Job Search
By Holly Wilkinson November 12, 2025
New Title
Illustration of a marketer at a crossroads choosing between agency-side and brand-side marketing car
By Holly Wilkinson November 12, 2025
Thinking about moving from agency to brand-side marketing? Learn the key differences, trade-offs, and what to expect when making the switch.
Yellow notepad with
By Holly Wilkinson November 12, 2025
New Title
Image of a spotlight lighting up a dark stage
By Holly Wilkinson November 12, 2025
Advice on how to create a winning interview presentation with tips on what to do and what to avoid.
A megaphone on a pink background.
By Holly Wilkinson November 12, 2025
New Title
Pink piggy bank on a calculator, surrounded by scattered coins, against a yellow background.
By Shazamme System User November 12, 2025
This is a subtitle for your new post
Show More
Salary Scales
By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
Hand placing wooden block on staircase with upward arrow, rocket, and target.
By Holly Wilkinson November 12, 2025
Why It Matters Rejection hurts and there’s no getting around that. You put time, energy and hope into an opportunity, only to hear “we’ve decided to move forward with another candidate.” But in a competitive market, where marketing and digital roles attract hundreds of applications , rejection isn’t a reflection of failure, it’s feedback, redirection and part of the process. The truth? It’s not about how many no’s you get. It’s about how you respond to them because that’s what shapes your next “yes.” How to Handle Rejection and Move Forward Ask for feedback Don’t be afraid to ask why you weren’t selected. Sometimes it’s about fit, team dynamics or timing ,not your ability. Constructive feedback gives you clarity and helps you improve how you present yourself next time. If you’ve worked with us, we’ll always ask on your behalf and be honest about what we hear. Don’t take it personally It’s easy to think, “What did I do wrong?” But remember, recruitment is often about nuances, one candidate might have slightly more experience with a tool, or a particular cultural fit. It’s rarely black and white. Reframe rejection as redirection Every “no” gets you closer to the right opportunity. Think of it as refining your path rather than blocking it. Many of the candidates we’ve placed in career-defining roles started with a rejection or two but each one helped them refine their story, focus their search and prepare better for the next. Keep your momentum The hardest part after rejection is not losing motivation. Take a day to reset, then get back into action. Keep learning, keep applying, keep connecting. Every interview builds experience and confidence and you never know when the right door will open. Zoom out — one role doesn’t define your career Your career is a long game. You’ll have highs, lows and everything in between. What matters is consistency, curiosity and resilience. Marketing and digital are fast-evolving industries, those who stay adaptable and open always bounce back faster. Employer Perspective Hiring managers often make decisions between two or three excellent candidates. Missing out doesn’t mean you weren’t good, it means someone else was a slightly better match for that brief, at that time. And here’s the thing: we’ve seen candidates who were runners-up get called back six months later when the perfect opportunity arises. A “no” today can still be a “not yet.” Final Thought Rejection isn’t the end of your story, it’s just another chapter. The next opportunity might be the one that changes everything. If you’ve had a setback, talk to us. We’ll help you review feedback, strengthen your approach and get you in front of the roles where you’ll genuinely thrive. Talk to us about your next move
Teal sky gradient over a light orange desert landscape.
By Holly Wilkinson November 12, 2025
How to Stay Positive During Your Job Search
By Holly Wilkinson November 12, 2025
New Title
Illustration of a marketer at a crossroads choosing between agency-side and brand-side marketing car
By Holly Wilkinson November 12, 2025
Thinking about moving from agency to brand-side marketing? Learn the key differences, trade-offs, and what to expect when making the switch.
Yellow notepad with
By Holly Wilkinson November 12, 2025
New Title
Image of a spotlight lighting up a dark stage
By Holly Wilkinson November 12, 2025
Advice on how to create a winning interview presentation with tips on what to do and what to avoid.
A megaphone on a pink background.
By Holly Wilkinson November 12, 2025
New Title
Pink piggy bank on a calculator, surrounded by scattered coins, against a yellow background.
By Shazamme System User November 12, 2025
This is a subtitle for your new post
White letter blocks spelling
By Holly Wilkinson November 12, 2025
This is a subtitle for your new post
Show More