How To Stand Out On LinkedIn
How to Optimise Your LinkedIn Profile and Get Noticed for the Right Roles.
Why It Matters
Your LinkedIn profile isn’t just an online CV, it’s your personal brand, portfolio and networking hub rolled into one.
In marketing and digital, hiring managers and recruiters spend more time searching LinkedIn than job boards and as a piblic platform, it's prime for AI sourcing tools. A strong, keyword-rich profile can help you appear in those searches and open doors you didn’t even know existed.
Build a Profile That Works Hard for You
Start with a headline that sells, not tells
Your headline is prime real estate. Go beyond your job title include your specialisms and strengths.
Example: “Digital Marketing Manager | Paid Media | SEO | Content Strategy | Brand Growth.”
Choose a professional, recent, approachable photo
Profiles with photos get up to
21x more views
and
9x more connection requests (LinkedIn data). Choose a clear, friendly headshot with good lighting, not a cropped wedding photo.
Use your ‘About’ section to tell your story
Think of it as your elevator pitch. Highlight what you do, what drives you, and the results you deliver. For marketers, it’s your chance to showcase your voice and personality so ditch the corporate jargon.
Turn your experience into impact
Under each role, go beyond duties. Use results and achievements:
- “Delivered 3x ROI on paid campaigns.”
- “Led rebrand increasing engagement by 40%.”
It’s about outcomes, not output. And if you're confident enough to post it on a public platform, it reassures recruiters that it's true!
List your key skills and tools
Recruiters search by keywords, so make sure yours reflect your strengths. Include marketing tools (HubSpot, GA4, Salesforce, Adobe Creative Suite) and channels (PPC, SEO, CRM, content, social).
Engage with your network
Visibility matters. Like, comment and share thoughtfully. A single post about a campaign, event or insight can spark meaningful connections and make you more memorable to future employers.
Common Mistakes to Avoid
- Letting your profile gather dust, update it regularly!
- Copy-pasting your CV word for word (LinkedIn is more free flowing and conversational).
- Leaving your “About” section blank. That’s like showing up to an interview and saying nothing.
Bonus Tip: Use Your Recruiter
We look at hundreds of profiles every week. We know what stands out and what gets skipped. Before you hit “save,” ask us to review your LinkedIn. We’ll help you refine your profile, highlight your skills and position you to attract the right opportunities.
Final Thought
Your LinkedIn profile is your digital handshake, make it confident, clear and true to you.
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