Presentation Tips
How To Create and Deliver Presentations That Impress
Why It Matters
f you work in marketing, digital or creative, presentations are part of the deal, and in interviews, they’re often the make-or-break moment. Whether you’re pitching a campaign idea, sharing a marketing strategy or analysing digital performance, a strong presentation doesn’t just show what you know, it shows how you think, communicate and persuade.
Hiring managers aren’t only judging your slides. They’re assessing how you explain ideas, use data, handle questions and stay calm under pressure, all skills that define great marketers.
Common Briefs You Might Be Given
If you’re interviewing for a marketing, digital or creative role, expect briefs like:
- “Develop a marketing campaign to promote [product/service].”
They’ll want to see creativity, audience understanding, and a clear call to action. - “Review and improve our website/social media performance.”
This tests your analytical skills, commercial awareness and ability to translate data into actionable insight. - “Outline your approach to managing a client account or new project.”
They’re looking for structure, stakeholder management and communication style. - “Share a campaign you’re proud of and what you’d do differently.”
This one tests self-awareness, strategic thinking and your ability to measure success.
These aren’t just tests of skill, they reveal how you think on your feet and connect ideas to results.
Your Presentation Toolkit
Understand the brief
Don’t guess. Ask questions before you start, what’s the objective? What do they want to evaluate: strategy, creativity, data, or all three? Clarifying expectations shows initiative and sets you up to deliver what they’re really looking for.
Structure with clarity
A simple three-part structure works:
- Context → What’s the challenge or opportunity?
- Approach → How will you tackle it?
- Outcome → What are the results, recommendations or next steps?
Clear logic helps your audience follow your thinking.
Be visual, not cluttered
Marketing presentations should look good, but readability comes first. Use visuals, charts and examples to illustrate your point, not overwhelm it. If it takes more than five seconds to understand a slide, simplify it.
Show your commercial edge
Especially for digital and performance roles, connect your ideas to metrics. Highlight KPIs, ROI, conversion rates or brand impact, hiring managers love data-backed storytelling.
Rehearse the timing
Running over makes it look like you haven’t planned. Practice out loud, time yourself, and build in space for questions. Aim for 10–15% under the allocated time, you’ll thank yourself when adrenaline kicks in.
Tell the story
Don’t just share what you did, share why. Storytelling creates engagement and helps your audience connect with your process and impact.
Prepare for questions
Think about likely challenges or objections, and prepare responses. Being ready for tough questions shows composure and credibility.
Employer Perspective
Great presentations show more than creative flair, they reveal commercial thinking, strategic logic and the ability to influence. Employers are assessing whether you can communicate ideas clearly and adapt your message for different audiences; clients, stakeholders or leadership teams.
Final Thought
Presentations don’t have to be intimidating. With structure, preparation and a clear story, they can be your opportunity to shine and to show exactly why you’re the right person for the job.
If you’ve got a presentation coming up, we’ll help you prepare, from refining your content to practising delivery so you walk in confident and in control.
















