How To Use LinkedIn To Build Your Personal Brand

Holly Wilkinson • November 12, 2025

Why It Matters

Your personal brand is your reputation, and in recruitment LinkedIn is where it lives. Whether you’re looking for your next role, pitching for freelance work or simply wanting to stay visible in a competitive industry, your online presence speaks before you do.

According to LinkedIn, marketers who post regularly are 3 times more likely to be contacted about job opportunities, and content shared by individuals earns 2 times more engagement than company posts. So, if you’re not showing up, you’re missing out.



1️⃣ Be Intentional About What You Share

You don’t have to post daily, but consistency builds credibility. Share content that reflects your expertise; campaign learnings, creative inspiration, digital trends or marketing tools you actually use. Think value first: What will your network gain from this post?

Pro tip: Add your take, not just a link. A quick “Here’s what stood out to me…” turns a reshare into thought leadership.

2️⃣ Showcase Your Work Creatively

LinkedIn isn’t just for job updates, it’s your living portfolio. Use visuals, short videos or carousel posts to showcase campaigns, design projects or strategy work (without breaching client confidentiality). If you’re proud of something, post it. People want to see how you think, not just the finished product.

3️⃣ Join the Conversation

Marketing and digital communities on LinkedIn are incredibly active, from paid media and brand storytelling to CRM and data analytics. Comment on posts that resonate, share opinions and add insights. Engaging meaningfully boosts visibility and helps you build genuine professional relationships (and often, your next opportunity).

4️⃣ Optimise for Search and Discovery

Recruiters and hiring managers use LinkedIn like a live talent database. Keep your headline and “About” section keyword-rich, mention your specialisms, tools and sector focus (e.g. “Performance Marketing | SEO | Content | Brand Strategy”).
It’s not about buzzwords; it’s about being discoverable for the right roles.

5️⃣ Let Personality Shine Through

The best LinkedIn voices sound human. Share wins, lessons learned, even challenges. Authenticity builds trust faster than perfection and people remember stories, not bullet points.

Pro tip: Write how you speak. If it sounds like you’re delivering a presentation, rewrite it until it feels like a conversation.

6️⃣ Stay Consistent

Personal branding is a long-game. Regular posting, commenting and connection-building compound over time. Even 10 minutes a week can keep your network warm and your profile visible.


Final Thought

In a crowded market, your skills get you noticed but your personal brand makes you remembered. Be visible, be valuable, and above all, be yourself.


👉 [Book a personal brand or LinkedIn strategy chat with us]

New Title

Salary Scales
By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
Hand placing wooden block on staircase with upward arrow, rocket, and target.
By Holly Wilkinson November 12, 2025
Why It Matters Rejection hurts and there’s no getting around that. You put time, energy and hope into an opportunity, only to hear “we’ve decided to move forward with another candidate.” But in a competitive market, where marketing and digital roles attract hundreds of applications , rejection isn’t a reflection of failure, it’s feedback, redirection and part of the process. The truth? It’s not about how many no’s you get. It’s about how you respond to them because that’s what shapes your next “yes.” How to Handle Rejection and Move Forward Ask for feedback Don’t be afraid to ask why you weren’t selected. Sometimes it’s about fit, team dynamics or timing ,not your ability. Constructive feedback gives you clarity and helps you improve how you present yourself next time. If you’ve worked with us, we’ll always ask on your behalf and be honest about what we hear. Don’t take it personally It’s easy to think, “What did I do wrong?” But remember, recruitment is often about nuances, one candidate might have slightly more experience with a tool, or a particular cultural fit. It’s rarely black and white. Reframe rejection as redirection Every “no” gets you closer to the right opportunity. Think of it as refining your path rather than blocking it. Many of the candidates we’ve placed in career-defining roles started with a rejection or two but each one helped them refine their story, focus their search and prepare better for the next. Keep your momentum The hardest part after rejection is not losing motivation. Take a day to reset, then get back into action. Keep learning, keep applying, keep connecting. Every interview builds experience and confidence and you never know when the right door will open. Zoom out — one role doesn’t define your career Your career is a long game. You’ll have highs, lows and everything in between. What matters is consistency, curiosity and resilience. Marketing and digital are fast-evolving industries, those who stay adaptable and open always bounce back faster. Employer Perspective Hiring managers often make decisions between two or three excellent candidates. Missing out doesn’t mean you weren’t good, it means someone else was a slightly better match for that brief, at that time. And here’s the thing: we’ve seen candidates who were runners-up get called back six months later when the perfect opportunity arises. A “no” today can still be a “not yet.” Final Thought Rejection isn’t the end of your story, it’s just another chapter. The next opportunity might be the one that changes everything. If you’ve had a setback, talk to us. We’ll help you review feedback, strengthen your approach and get you in front of the roles where you’ll genuinely thrive. Talk to us about your next move
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Salary Scales
By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
Hand placing wooden block on staircase with upward arrow, rocket, and target.
By Holly Wilkinson November 12, 2025
Why It Matters Rejection hurts and there’s no getting around that. You put time, energy and hope into an opportunity, only to hear “we’ve decided to move forward with another candidate.” But in a competitive market, where marketing and digital roles attract hundreds of applications , rejection isn’t a reflection of failure, it’s feedback, redirection and part of the process. The truth? It’s not about how many no’s you get. It’s about how you respond to them because that’s what shapes your next “yes.” How to Handle Rejection and Move Forward Ask for feedback Don’t be afraid to ask why you weren’t selected. Sometimes it’s about fit, team dynamics or timing ,not your ability. Constructive feedback gives you clarity and helps you improve how you present yourself next time. If you’ve worked with us, we’ll always ask on your behalf and be honest about what we hear. Don’t take it personally It’s easy to think, “What did I do wrong?” But remember, recruitment is often about nuances, one candidate might have slightly more experience with a tool, or a particular cultural fit. It’s rarely black and white. Reframe rejection as redirection Every “no” gets you closer to the right opportunity. Think of it as refining your path rather than blocking it. Many of the candidates we’ve placed in career-defining roles started with a rejection or two but each one helped them refine their story, focus their search and prepare better for the next. Keep your momentum The hardest part after rejection is not losing motivation. Take a day to reset, then get back into action. Keep learning, keep applying, keep connecting. Every interview builds experience and confidence and you never know when the right door will open. Zoom out — one role doesn’t define your career Your career is a long game. You’ll have highs, lows and everything in between. What matters is consistency, curiosity and resilience. Marketing and digital are fast-evolving industries, those who stay adaptable and open always bounce back faster. Employer Perspective Hiring managers often make decisions between two or three excellent candidates. Missing out doesn’t mean you weren’t good, it means someone else was a slightly better match for that brief, at that time. And here’s the thing: we’ve seen candidates who were runners-up get called back six months later when the perfect opportunity arises. A “no” today can still be a “not yet.” Final Thought Rejection isn’t the end of your story, it’s just another chapter. The next opportunity might be the one that changes everything. If you’ve had a setback, talk to us. We’ll help you review feedback, strengthen your approach and get you in front of the roles where you’ll genuinely thrive. Talk to us about your next move
Teal sky gradient over a light orange desert landscape.
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Illustration of a marketer at a crossroads choosing between agency-side and brand-side marketing car
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Yellow notepad with
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Image of a spotlight lighting up a dark stage
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A purple rubber duck stands out among many yellow rubber ducks.
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Pink piggy bank on a calculator, surrounded by scattered coins, against a yellow background.
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