How To Use LinkedIn To Build Your Personal Brand

Holly Wilkinson • November 12, 2025

Why It Matters

Your personal brand is your reputation, and in recruitment LinkedIn is where it lives. Whether you’re looking for your next role, pitching for freelance work or simply wanting to stay visible in a competitive industry, your online presence speaks before you do.

According to LinkedIn, marketers who post regularly are 3 times more likely to be contacted about job opportunities, and content shared by individuals earns 2 times more engagement than company posts. So, if you’re not showing up, you’re missing out.



1️⃣ Be Intentional About What You Share

You don’t have to post daily, but consistency builds credibility. Share content that reflects your expertise; campaign learnings, creative inspiration, digital trends or marketing tools you actually use. Think value first: What will your network gain from this post?

Pro tip: Add your take, not just a link. A quick “Here’s what stood out to me…” turns a reshare into thought leadership.

2️⃣ Showcase Your Work Creatively

LinkedIn isn’t just for job updates, it’s your living portfolio. Use visuals, short videos or carousel posts to showcase campaigns, design projects or strategy work (without breaching client confidentiality). If you’re proud of something, post it. People want to see how you think, not just the finished product.

3️⃣ Join the Conversation

Marketing and digital communities on LinkedIn are incredibly active, from paid media and brand storytelling to CRM and data analytics. Comment on posts that resonate, share opinions and add insights. Engaging meaningfully boosts visibility and helps you build genuine professional relationships (and often, your next opportunity).

4️⃣ Optimise for Search and Discovery

Recruiters and hiring managers use LinkedIn like a live talent database. Keep your headline and “About” section keyword-rich, mention your specialisms, tools and sector focus (e.g. “Performance Marketing | SEO | Content | Brand Strategy”).
It’s not about buzzwords; it’s about being discoverable for the right roles.

5️⃣ Let Personality Shine Through

The best LinkedIn voices sound human. Share wins, lessons learned, even challenges. Authenticity builds trust faster than perfection and people remember stories, not bullet points.

Pro tip: Write how you speak. If it sounds like you’re delivering a presentation, rewrite it until it feels like a conversation.

6️⃣ Stay Consistent

Personal branding is a long-game. Regular posting, commenting and connection-building compound over time. Even 10 minutes a week can keep your network warm and your profile visible.


Final Thought

In a crowded market, your skills get you noticed but your personal brand makes you remembered. Be visible, be valuable, and above all, be yourself.


👉 [Book a personal brand or LinkedIn strategy chat with us]

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