10 Things You Should Ask In An Interview

Holly Wilkinson • November 10, 2025

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The 10 Questions You Should Always Ask at Interview

Why It Matters

An interview isn’t just about answering questions, it’s your opportunity to discover whether the role, team and culture truly fit you. The best candidates don’t just perform well; they ask insightful, relevant questions that show curiosity, confidence and long-term thinking. And remember: asking questions isn’t just polite, it’s strategic. It shows you’ve done your research and that you’re genuinely invested in understanding how you could add value.

Before You Start: Know the Process

Before your interview, check with your recruiter how many stages are involved and who you’ll be meeting.

If it’s a one-stage process, you may only have this one chance to show the full depth of your skills and curiosity so don’t hold anything back. If it’s a multi-stage interview, tailor your questions to each round, from big-picture strategy in the first meeting to specifics about team culture or performance expectations later on.

10 Smart Questions to Consider

  1. How will success be measured in this role?
    → Shows you’re thinking about results, not just responsibilities.
  2. What are the immediate priorities for the first 3–6 months?
    → Helps you understand what success looks like early on.
  3. How does this role fit within the wider marketing/digital team?
    → Demonstrates curiosity about collaboration and structure.
  4. What are the company’s biggest marketing or brand challenges right now?
    → Positions you as commercially aware and forward-thinking.
  5. How do you see the role evolving over time?
    → Shows long-term interest and ambition.
  6. What marketing tools or platforms does the team currently use?
    → Smart for marketers and digital professionals who want to understand processes and tech stacks.
  7. How does the company support training and professional development?
    → Indicates growth mindset and genuine interest in progression.
  8. What’s the culture like day-to-day?
    → Signals you value balance and team dynamics, not just job titles.
  9. Can you share an example of a recent campaign or project that went well (and why)?
    → Invites conversation about results and success stories.
  10. What are the next steps in the interview process?
    → Shows confidence and clarity about what happens next.

🧠 Pro Tip: How (and When) to Ask

Don’t save all your questions until the end. Sprinkle them naturally throughout the conversation, it creates a more relaxed, two-way dialogue.

If you reach the end and the interviewer says, “Do you have any questions for us?”, don’t say “I think you’ve covered everything.”

Even if your prepared questions were answered earlier, take a moment to say:


“I had a few questions written down that you’ve actually covered, which is great. But I’d love to know a bit more about…”

It shows thought, curiosity, and preparation and leaves a far stronger impression than a polite wrap-up.

🎯 Use Your Recruiter

Your recruiter knows the business, the people you’ll meet, and what matters most to them. Ask them which questions are most likely to impress or reveal useful insight. They can help you prioritise what to ask, and sometimes what not to ask, so you come across polished, informed and confident.

💬 Tone, Energy & Body Language Matter Too

Whether your interview is in person or on Teams, how you ask questions is just as important as what you ask.

  • Keep your tone warm, professional and genuinely curious.
  • Maintain good eye contact (or camera contact).
  • Listen actively, nod, smile and engage.
  • Avoid firing off questions too quickly; treat it as a conversation, not a checklist.

Final Thought

Asking questions isn’t just about getting answers, it’s your chance to stand out as prepared, curious and thoughtful. The right questions show that you’ve done your homework and that you’re already thinking like part of the team.



👉 [Talk to us for more interview prep] — we’ll help you identify what to ask, how to ask it, and make every interview conversation count.

Salary Scales
By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
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Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
Hand placing wooden block on staircase with upward arrow, rocket, and target.
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