Decoding Job Seekers’ Wishlist: Exploring Factors Beyond Salary

September 20, 2023

In today’s world job seekers are rewriting the playbook on what they value most in a job. While salary has historically held a position of utmost importance in career decisions, a seismic shift is occurring.


An ever-growing cohort of individuals is recognising that job satisfaction isn’t solely measured by the digits on a paycheck. Instead, they are acknowledging the significance of a more holistic set of criteria when assessing potential job opportunities. Salary, undoubtedly, remains a pivotal factor – it’s a necessity, addressing our basic needs, ambitions, and dreams.


Work-Life Balance


In a fast-paced world, the need for work-life balance has taken center stage. Job seekers are looking for employers who understand the importance of a harmonious life outside of work. Flexible work hours, remote work options, and generous holiday policies are all elements that contribute to achieving this delicate balance.


Professional Growth and Development


Career growth and development opportunities are no longer optional but expected by job seekers. They seek employers who invest in their employees’ professional development, offering training, mentorship programs, and a clear path for advancement within the organisation.


Company Culture


Company culture has become a make-or-break factor in job seekers’ decisions. They want to work in environments that align with their values and offer a sense of belonging. A positive, inclusive culture fosters collaboration and job satisfaction.


Meaningful Work


Job seekers are increasingly drawn to roles that provide a sense of purpose. They want to contribute to something meaningful and make a positive impact on society or the environment. Companies that demonstrate a commitment to social responsibility and sustainability are particularly attractive.


Health and Well-being


The COVID-19 pandemic has elevated the importance of health and well-being. Job seekers prioritise employers who prioritise their physical and mental health. Comprehensive healthcare benefits, mental health support, and wellness programs are all highly valued.


Commute and Location


The daily commute can significantly impact job satisfaction. Job seekers are considering not only the job itself but also the location and ease of commuting. Companies located in accessible areas or offering remote work options have a competitive edge.


Job Security


Amid economic fluctuations and uncertainty, job security is a pressing concern for job seekers. They look for employers who offer stability and a strong commitment to retaining their workforce, even in challenging times.


Diversity and Inclusion


Diversity and inclusion have moved to the forefront of job seekers’ priorities. They want to work for organisations that champion diversity and foster an inclusive environment where every individual’s voice is heard and valued. 


In the ever-evolving landscape of employment, job seekers are increasingly adopting a holistic approach when evaluating job opportunities. While salary remains significant, other factors such as work-life balance, professional growth, company culture, meaningful work, health and well-being, commute, job security, and diversity and inclusion play pivotal roles in their decision-making process. 


Employers who understand and cater to these multifaceted desires are more likely to attract and retain top talent in today’s competitive job market. In this quest for the ideal workplace, job seekers are sending a clear message: there’s more to a job than just a pay check, and it’s time for employers to listen and adapt.


Next Chapter specialise in digital recruitment Milton Keynes, PR and marketing recruitment in Northampton and the surrounding areas. Get in touch with our team today to find out more about how we can help you find the perfect candidates. You can find a list of our current roles here.

Next Chapter Recruitment


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By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
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By Holly Wilkinson November 12, 2025
Why It Matters Talking about money can feel uncomfortable but it’s one of the most important parts of the hiring process. Your salary expectation sends a message: it tells an employer how you value yourself and where you see your level of contribution. Pitching it right is about balance , go too low, and you risk underselling your worth; go too high without context, and you might price yourself out of contention. Being open, informed and confident in that conversation shows self-awareness, professionalism and credibility, all qualities employers notice and respect. How to Talk About Salary with Confidence Do your homework Before the interview, research average salaries for your role, level and location. Market rates can vary significantly between agency and in-house, or between Milton Keynes and London. If you’re unsure, we can share real-time local salary benchmarks so you walk in informed. Give a realistic range It shows flexibility while setting clear expectations. If your research suggests £40k–£45k, it’s fine to say, “I’m ideally looking for something around the mid-40s, depending on the role and responsibilities.” Frame it around value, not just numbers Explain why your expectations sit where they do, link them to results, ROI, leadership experience, or specialist knowledge. For example: “I’ve managed multi-channel campaigns with £500k+ budgets, consistently delivering ROI, so I’m targeting roles around the £50k mark.” This shifts the focus from cost to contribution. Don’t undersell yourself If you say you’d “take less for the right role,” there’s a good chance you’ll be offered less. Employers typically work within budgets, not above them so set your expectation confidently and let your experience justify it. Consider the whole package Salary is important, but benefits, flexibility, progression and culture can all make a huge difference. Be ready to discuss the overall value of the opportunity, not just the pay packet. Be mindful of proof Some employers may ask for evidence of current or previous salary, such as a P60 or recent payslip. It’s not a trap, it’s part of ensuring internal parity. Just make sure your expectations align realistically with your documented history and market value. Employer Perspective Most employers set a salary range before a role goes live. If your expectations fit that window, the process moves smoothly. If they don’t, it’s better to clarify early than waste anyone’s time. And remember: once you’ve put a figure on the table, it’s rarely possible to negotiate significantly higher later so preparation really does pay off. Final Thought Salary conversations don’t need to be daunting. With the right insight and preparation, they can be empowering. Know your worth. Be honest about your expectations. And let your recruiter help position you in the best possible light, we’ll share market data, guide you through the discussion, and make sure you’re representing your value with confidence. Talk to us about salary benchmarks and negotiation advice
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