How To Ask For A Payrise
Why It Matters
Talking about money can feel awkward but if your role has evolved, your results are measurable, and your salary hasn’t kept up, it’s time to start the conversation.
Marketing and digital roles move fast. New tools, new channels, and constant change mean the value you bring today is often far greater than when you first joined. According to Marketing Week’s 2024 Career & Salary Survey, nearly 60% of marketers feel underpaid compared to market rates, and one in three haven’t had a pay review in the past year. You can’t always control when those reviews happen but you can control how you prepare for them.
Tips for Asking the Right Way
Do your research
Check current benchmarks for your level and location as marketing salaries vary widely between in-house and agency roles, and between cities and regions. We can share up-to-date market insights across Milton Keynes, Bedford, Northampton and beyond to help you set a realistic target.
Build your case
This is your opportunity to show tangible impact. List clear, measurable achievements, for example:
- “Increased paid social ROI by 42%”
- “Delivered a new brand launch that boosted engagement by 25%”
- “Implemented GA4 dashboards improving reporting efficiency by 30%.
Numbers make your value visible.
Choose your moment
Timing is everything. The best times to raise the conversation are during performance reviews, after a key campaign success, or once you’ve taken on new responsibilities. Avoid asking during busy project periods or company uncertainty, context matters.
Be confident, not apologetic
This isn’t about asking for a favour, it’s about aligning your reward with your contribution. Use positive, factual language: “I’d love to discuss how my responsibilities and performance could be reflected in my salary.”
Have a range in mind
Do your homework and go in with a range rather than a fixed number. Be realistic but aspirational, the data will help you back it up with confidence.
Employer Perspective
Good managers appreciate employees who know their worth, provided it’s backed by evidence. What they need is a clear, objective business case. When you demonstrate how your growth supports the company’s success, through revenue, retention, brand reach or efficiency, the conversation becomes collaborative, not confrontational.
Final Thought
You don’t have to navigate this conversation alone. If you’d like honest, market-led advice, we’ll help you benchmark your salary, prepare your case and approach the conversation with confidence.
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