How To Write A High Impact CV
Why It Matters
Your CV is your shop window and in the marketing, digital and creative world, employers aren’t just scanning for responsibilities; they want proof of impact and delivery. A high-impact CV should tell your story with clarity and confidence, showing exactly how you’ve delivered results, not just carried out tasks.
In 2025, with so many applications filtered through AI screening tools, getting your CV right matters more than ever. It’s about balance, staying authentic while using technology to help you stand out.
How to Optimise Your CV (and Use AI Effectively)
Tailor it for every role.
Mirror the skills and language in the job description, particularly around channels, tools, and performance metrics. You can use AI to help analyse a job ad and identify key terms to include (for example, using ChatGPT or an AI CV assistant). Just make sure the final wording still sounds like you as hiring managers and recruiters can spot copy-paste text a mile off.
Focus on achievements, not tasks.
Quantify your impact where possible, for example swap “Managed PPC campaigns” for “Improved PPC ROI by 35% on a £50k monthly budget.” Data gives credibility and shows real value. Add in an achievements section under your last few roles to leave the reader in no doubt that you do and have delivered results.
Show transferable skills.
If you’re moving between agency and in-house, highlight adaptability, stakeholder management and cross-functional collaboration. These soft skills matter just as much as technical ones.
Structure clearly — but don’t obsess over two pages.
The “two-page rule” is dated. If your experience genuinely adds relevance or evidence of results, it’s fine to go to three pages. Just keep the layout clean, headings logical, and formatting easy to scan.
Let AI enhance — not replace — your CV.
AI can help polish structure, grammar, or keyword optimisation, but keep your authentic tone. Use tools to refine, not rewrite, and double-check that metrics, dates and job titles stay accurate.
Show creativity with clarity.
For design-led CVs, visuals should enhance and not hide your story. Keep colour, layout and fonts simple so your achievements still shine.
Mistakes to Avoid
🚫 Generic phrases like “marketing guru” or “results-driven professional unless supported with data to prove it!
🚫 Listing every job you’ve ever had, instead focus on the last 10 years or most relevant experience. If you feel anything prior to this is worth including, do but stick to a short line or two detailing responsibilities or achievements rather than wordy paragraphs.
🚫 Forgetting digital tools: employers love to see familiarity with HubSpot, GA4, Meta Ads Manager or other platforms that prove your expertise.

Final Thought
A standout CV is one that sounds like you, professional, confident, and full of evidence that you deliver. Use AI to enhance, not overtake, your story. And remember: if what you’re including adds value and context, it deserves a place on the page, even if that takes an extra one.
Not sure if your CV is hitting the mark?
Upload your CV and we’ll give you honest, constructive feedback to help you stand out for all the right reasons.
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