Scaling Omne's Social & Digital Team
In Matthew's Words
Case Study:
Scaling Omne's Social & Digital Team
The Client
Omne, B2B Marketing Agency of the Year 2025, needed to grow its social and digital team across several specialist areas.
Head of Performance, Matthew Culnane, was clear on one thing from the start; technical ability mattered but cultural fit mattered just as much. The hires needed to strengthen and truly add something to the existing team.
The Brief
Support Omne with hiring across:
- Paid Social
- Organic Social
- Paid Media
The challenge wasn’t simply finding people with the right experience. It was finding people who could thrive in a collaborative, fast-moving, commercial agency environment and contribute to the agency's growth over the longer term.
Why an Exclusive Partnership Worked
Matthew chose to work with Next Chapter exclusively rather than diluting the brief across multiple agencies. That single decision changed everything about how the search ran.
Instead of racing to land the first CVs, we had the time and space to map the market properly, build a solid understanding of the team, and approach the right people in the right way.
It also enabled us to:
- Build relationships with strong passive candidates and not just active jobseekers
- Represent Omne’s brand consistently throughout the process
- Prioritise cultural fit from day one, not as an afterthought
- Keep the process streamlined and communication clear for everyone involved
No inflated shortlists. No volume-for-the-sake-of-volume recruitment. Just a focused process built around quality and results.
How We Approached the Search
Get to know the agency, properly.
Spending time with Matthew and the wider team onsite to understand how the digital team at Omne actually works, what good looks like in each role, and the kind of people who genuinely thrive there.
Market mapping before outreach
Before contacting any candidates, we built a detailed view of the agency landscape across paid social, organic social and paid media. That included active candidates, passive talent and individuals worth approaching specifically for Omne.
Targeted outreach
Every conversation with candidates was tailored and transparent. People understood why and what they were being approached about, what the opportunity looked like, and most importantly what made Omne different.
Quality over quantity
Candidates only made the shortlist if they genuinely matched both the technical requirements and the culture. That meant Matthew’s interview time was spent meeting the strongest options rather than filtering through unsuitable profiles.
Clear communication throughout
Honest feedback, consistent updates, no chasing, no ghosting. For Matthew and for every candidate engaged in the process.
The Result
- 6 successful hires across paid social, organic social and paid media
- A partnership that has continued for more than 12 months
The Wider Impact
- Matthew could focus on interviewing and decision-making instead of recruitment admin
- Omne strengthened its team with people who genuinely fit the business
- Candidates, successful or not, came away with a positive impression of the brand and process

In Matthew's Words:
6 hires across paid social, organic social and paid media. 12+ month partnership.
6 hires | 12+ months | Exclusive Partnership | B2B Marketing Agency of the Year 2025
In Matthew’s Words
“I’ve worked with Holly at Next Chapter Recruitment for over a year to grow our social & digital team at Omne. She’s helped us hire six excellent candidates across paid social, organic social and Google Ads, all of whom are still in post and doing brilliantly.
Holly’s strength is in getting it right the first time. She quickly understands what we need and only puts forward people who are genuinely strong fits, both technically and culturally. That makes it easy for me to focus on interviews and make confident hiring decisions.
The whole process is really smooth and efficient. Holly handles all the heavy lifting, keeps communication clear and makes recruitment feel like one less thing to worry about. I’m looking forward to working with Holly again.”
Matthew Culnane
Head of Performance, Omne


Hiring in Digital or Marketing?
This is what happens when you stop spreading a brief across three agencies and back one recruiter to do it properly.
If you're looking for hires that stick, let's have a conversation.
Kind Words.
From our clients & candidates















