What’s Your EVP?
I attended a fascinating seminar earlier this week on Employee Value Proposition. Think of this as a contract that defines what an employer expects from their employees and what it provides in return. It got me thinking as it started with some interesting facts…

75% of job seekers consider an employer’s brand before applying for a job with them (Career Arc 2018)
Over 60% of CEOs are seeing employer branding as a business priority to win the war on talent (The Recruiter 2017)
Never has the battle for talent been as competitive as it is right now. In a candidate scarce market, the skill shortage across most disciplines has made recruiting for future talent incredibly challenging with businesses working harder than ever to retain key team members and counter-offers now commonplace. As a result the need for employers to sell their business and career opportunities effectively has never been greater. If you don’t invest time in making your business and brand as attractive as you can, it could mean you lose that next superstar hire to a direct competitor down the road. A horrible thought no?

The tools for prospective employees and their ability to research your brand and your business before applying for a job have never been so readily available and so increasingly important to job hunters. You can write the most compelling job description or the most inspiring of job adverts, but if your career page doesn’t provide an essence of what your company culture is all about and how ambitious you are, how you value your employees and the ‘softer benefits’ on offer… if Glassdoor or Google Reviews have derogatory comments… all of this could mean that you miss out on the talent you’re trying to attract
It’s always worth thinking about, before you embark on recruiting, what attracts you to working in your business? How do people view your employer brand? What do you hear from your current employees or from external sources? Also, take time to review what your competitors are doing differently to you, either from a recruitment perspective or the incentives or benefits they are offering as even something relatively small could make all the difference.

Don’t forget, at the core of a successful employer brand is a clear employee value proposition. It’s vital it reflects who you are as an organisation and should be incorporated into every aspect of the employee experience
I would welcome your thoughts! Have you been deterred from applying for a position? Or as a client, what steps have you taken to improve your EVP?

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